Loog Guitars at Summer NAMM 2014

Hey there! We’re back in Nashville this weekend, this time for the 2014 edition of Summer NAMM that starts today and ends this Saturday – if you’re in the neighborhood, drop by to say hi! We’re in booth #1625 at the Music City Center with some regular Loog Guitars and a couple of Electric Loog Guitars for you to play with 🙂

Here are a couple of pics to help you recognize our booth (or actually, to show that there’s no way to miss it!):

Summer NAMM Loog Guitars 2014 Summer NAMM Loog Guitars 2014

NAMM also features a series of events and shows during each of its editions – you can check out schedules for Thursday, Friday and Saturday online, or follow the event online with one of their live streams. Hope we get to see some of you over there this weekend!

PS: We’re not teasing… there will be news on the Electric Loog Guitar soon! Stay tuned.

Introducing the Loog Vintage Guitar Strap

In anticipation of the Electric Loog Guitar (which will become available really, really, really soon so stay tuned!), we are super excited to share one little thing we had under wraps… the Loog vintage strap! There really is no point to rocking out on a vintage-inspired Electric Loog without one of these babies – so we made it happen.

Manufactured in Canada by Levys Leathers, this ¾” leather guitar strap with 1¾” movable pad and buckle adjustment will add comfort and stablity to impromptu home concerts and its buckle adjustment (adjustable from 43″ to 53″) makes joining in possible even for adults. Best thing? It makes dropping the Loog while playing almost impossible. And it’s going live TODAY!

Plus you can get the vintage guitar strap in black, white or walnut to start prepping for your new Electric Loog sessions. Dig it? Click on the pic of the strap you want and get it from the store for only $19!

Black vintage guitar strap Walnut vintage guitar strap White vintage guitar strap

Loog Guitars to Be Sold at the MoMA Store

Yes, you read that title correctly. Somebody pinch us!

Starting May 13, the Loog Guitar will be one of 24 Kickstarter-funded items available at the Museum of Modern Art’s Design Store. Why? As Emmanuel Platt, director of merchandising for the store told FastCo, “So many of the most impressive, new, and innovative products we have been finding lately kept leading us back to Kickstarter”. And the Loog is one of them!

MoMa Design Store

(Also, check out that FastCo Design piece to know what other items will be sold at the MoMa Store – so many awesome things we get to share space with!)

MoMA Design Store SohoWe seriously couldn’t be more psyched. Plus, the MoMA is throwing a launch party on May 19 that’s open to the public – if anyone is anywhere near the MoMA’s Soho Design Store on that day, please come by and say hi! We’ll also be taking some of the first bonafide Electric Loog Guitars there for everyone to see 🙂

Needless to say, we’re both stoked and honored to be a part of this. Huge thanks to the MoMa, Kickstarter and, of course, all of you. Ever since you helped crowd-fund the first Loog Guitar through Kickstarter, things have gone far and beyond our wildest dreams – seriously, someone pinch us already!

See you in Soho!

The Electric Loog Guitar Color Guide

Last week we opened a survey on Kickstarter so that Electric Loog Guitar backers could choose the guitar color they wanted and give us their address. We got a lot of comments asking for Pantone numbers and real-life pictures and, even though some helpful folks dug up some pictures from our instagram account, we thought it would be helpful to have everything in one place. That place is here 🙂

Electric Loog Guitar Color Guide Electric Loog Guitar Pantone Color Guide

So just scroll down to the color you want and find a real-life picture, Pantone number and color code to make an informed decision. We’re working on a pro photo shoot to have even more pics to share soon, but these pics from NAMM 2014 and Toy Fair NY should work for now!

1.  Light Blue

Light Blue

Pantone #291


Blue Electric Loog Guitar Blue Electric Loog Guitar Blue Electric Loog Guitar LOOG2A_celeste

2. Seafoam Green

Seafoam Green

Pantone #352


Green Loog Guitar Green Loog Guitar Green Loog Guitar

3. Vanilla Yellow

Vanilla Yellow

Pantone #600


Yellow Electric Loog Guitar Yellow Electric Loog Guitar Yellow Electric Loog Guitar

4. Off-White

Off White

Pantone #427


White Electric Loog Guitar White Electric Loog Guitar White Electric Loog Guitar

5. Pale Red

Pale Red

Pantone: #182


(Sorry that we only have these two!)

Red Electric Loog Guitar Red Electric Loog Guitar


Loog Guitar Store News: Complementary Pickguard Sets and New Tuner!

Loog Guitar Pickguard SetHey guys! As the most observant of you have already noticed, we’ve done some moving around in the Loog Store lately.

First off, now all Loog Guitars come with a pickguard set, which means you get 5 different pickguards with every purchase of a new Loog. These pickguards can be easily swapped to keep the guitars fresh and new – there’s green, red, blue, yellow and off-white to choose from! The pickguard set was originally a sold-separately $19 accessory, so this is quite cool.

On the OTHER hand, we also have a new tuner available! You can get it as a stand-alone $19 item or as part of our $199 value pack, which includes a Loog Guitar, a pickguard set, a guitar stand, a Loog strap and -now- a tuner.

So take your pick! We’ve constantly trying to improve our store and think this is quite a switch – for the better. Let us know what you think 🙂

Click here to hop over to the Loog Store.

Loog Guitar Tuner

Electric Loog Guitar Update!

[This was originally posted in the Electric Loog Guitar’s Kickstarter page but I wanted to put it here as well, in case any of you aren’t really following our updates there. The TL;DR is: we have pre-production samples, we’re tweaking some minor things and we’re right on schedule. Plus: awesome pics from NAMM 2014!]

Hello! I hope you all had a great new year start. We had a busy holiday season and last week we came back from the NAMM Show (a huge musical instruments trade show in the U.S.) where we showed some early samples of the Electric Loog and even met a few of you there!

Here are a few pictures; as you can see, we now have samples in new colors apart from the blue one we showed in Kickstarter:ç

Loog Guitars Booth at NAMM 2014

Our booth at NAMM.

Electric and Acoustic Loog Guitars

The goods!

Yellow and Blue Electric Loog Guitars

Yellow and blue.

Green Electric Loog Guitar


Off White Electric Loog Guitar


Detail on Off-White Electric Loog Guitar

A closer look.


Detail on Green Electric Loog Guitar

Detail on the green.

Unassembled Loog Guitar


Loog Guitar Neck

Our new logo on the Loog Guitar neck 🙂

So, this is what’s new: we purchased the pickups and we placed the order for the strings (to D’Addario, the world’s largest string manufacturer and our current string provider for our acoustic models too). We also received a new set of samples from our manufacturing partners in China and things are definitely headed in the right direction, but there are still a few corrections to be made. Not to bore you with the details, but as an example of the back-and-forth we have with them, here are a few lines of what was a very long email (followed by a Skype call):

  • the cavities for the volume knob and output jack should be 30mm deep resulting in a 5mm wall to place those parts (knob and jack). Since that wall is 7mm in the sample, those parts don’t fit.
  • the screws for the pickup, in the back of the guitar, should fit flush to the surface of the back of the guitar.
  • the radius in the outline of the body is almost imperceptible. In the technical drawings is specified that it should be 1.5mm.

There were some other minor issues of this sort, but all in all things are looking good both time-wise and quality-wise. Now we’ll have a couple of slow weeks because of the Chinese New Year holiday, but we expect to have a new production update before the end of February when we expect to enter in full production-mode and make the first batch of Electric Loog Guitars!

Let me know if you have any questions, please.