Introducing the New Loog Guitar Events

We’ve been keeping busy this year in our own hometown with a crazy idea we had: Loog Guitar events. Or, in other words, why not offer concerts for kids and then show them how to rock out once the gig is over? Luckily, we found many similar-minded people who thought our idea wasn’t that crazy and let us test it out.

Granja de piratas with Loog Guitars

And boy was it fun! Kids were not only enjoying rock shows made for them, but also sticking around to learn to build and play the Loog Guitar. The more extroverted bunch even dared to hop on stage and try the Loog out! Others prefered one-on-one sessions at the end of the show, helped by band members and music teachers.

Todomusica teachers with a Loog Guitar

Of course, this wouldn’t have been possible without the most amazing kids’ band: Granja de Piratas. Musicians from the band took turns to put on some of the most entertaining rock shows for kids we’ve ever seen, playing the Loog on stage.

Loog Guitars at Groove Academy

It was a win-win situation for all. Music stores, clothing stores and music academies got to show their own products to eager potential clients. Music schools showed off their teachers’ expertise and booked a couple of lessons. We got to show off the little-guitar-that-could to music-minded parents. And kids got to have the time of their lives taking part in a real-life rock show put on just for them.

Granja de Piratas at Festivalito

After gaining some experience in the format, we decided to take part in the first festival for kids here in Montevideo. So we got together with Granja de Piratas and took their show to the first Festivalito ever. What started out as a show for just 10-20 kids and parents exploded into a full-fledged gig with hundreds of families stopping by to sing, dance and learn to play. Awesome!

Granja de Piratas at Festivalito

We’re looking forward to taking this format and playing with it in the US next year. So stay tuned for news! We might be playing in a city near you very, very soon 🙂

Loog NYC Tour Roundup

Loog NYC Tour

This December we had our first ever Loog NYC Tour, where Loog founder Rafael Atijas hit the road to visit some of New York’s nicest stores. Tim Kubart, awesome kids’ artist and music instructor whom you might recognize from our #LoogAcademy videos, also came along for the ride.

Tim Kubart at the Loog NYC Tour

We hit Kidding Around and Babesta on Saturday, December 5, later showing up at Main Drag Music and Norman and Jules on Sunday. Long story short, we had a blast – parents who showed up were thrilled to see their kids learn a song in just over an hour with their Loog Guitars. Plus, if we may say so, several managed to score a brand new Loog for them their kids to play 😉

Loog NYC Tour

It’s always really special to take things offline and actually meet Loog players face to face – we’re a mostly online shop and these opportunities are rare and deeply treasured. Plus, we love actually seeing for ourselves how kids and their families interact with the Loog, and how they choose to learn and bond over music together.

And as if that weren’t enough, we came back home to learn that Tim Kubart has actually been nominated for a Grammy in the Best Children’s Album category! So, meeting you all, hanging out with a bonafide Grammy nominee and taking in the sweet, sweet sounds of NYC in the Fall – can’t get better than this 😉

Loog NYC Tour

PS: Quick reminder – remember you need to order your Loog before 12/17 to get it in time for Xmas and still qualify for free shipping! Here’s a quick link to the Loog Store in case you’re in need 😉