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Introducing the New Loog Guitar Events

We’ve been keeping busy this year in our own hometown with a crazy idea we had: Loog Guitar events. Or, in other words, why not offer concerts for kids and then show them how to rock out once the gig is over? Luckily, we found many similar-minded people who thought our idea wasn’t that crazy and let us test it out.

Granja de piratas with Loog Guitars

And boy was it fun! Kids were not only enjoying rock shows made for them, but also sticking around to learn to build and play the Loog Guitar. The more extroverted bunch even dared to hop on stage and try the Loog out! Others prefered one-on-one sessions at the end of the show, helped by band members and music teachers.

Todomusica teachers with a Loog Guitar

Of course, this wouldn’t have been possible without the most amazing kids’ band: Granja de Piratas. Musicians from the band took turns to put on some of the most entertaining rock shows for kids we’ve ever seen, playing the Loog on stage.

Loog Guitars at Groove Academy

It was a win-win situation for all. Music stores, clothing stores and music academies got to show their own products to eager potential clients. Music schools showed off their teachers’ expertise and booked a couple of lessons. We got to show off the little-guitar-that-could to music-minded parents. And kids got to have the time of their lives taking part in a real-life rock show put on just for them.

Granja de Piratas at Festivalito

After gaining some experience in the format, we decided to take part in the first festival for kids here in Montevideo. So we got together with Granja de Piratas and took their show to the first Festivalito ever. What started out as a show for just 10-20 kids and parents exploded into a full-fledged gig with hundreds of families stopping by to sing, dance and learn to play. Awesome!

Granja de Piratas at Festivalito

We’re looking forward to taking this format and playing with it in the US next year. So stay tuned for news! We might be playing in a city near you very, very soon 🙂

Loog Academy App Preview

Hey fellow Loog players! We’re reporting back from day two at this year’s NAMM Show with ANOTHER cool thing you can find at booth #5720 (which we’re sharing with Hal Leonard because songs in our new booklets!).

Apart from being able to pick up a Loog and take it for a spin, meet the founder of Loog Guitars, check out our new booklets and have a great time, you can also ask us to show you a preview of our coming-soon Loog Academy app – and we’ll gladly oblige 😉

Loog Academy App Screenshot

Yup, you heard that right. Our app is actually going live really soon, but we already have a fully functional version installed in our phones. So ask away! The new Loog Academy app will feature video lessons, of course, but also a tuner, a chord chart and even drummer to play along with you! The app will be available for everyone, but Loog players will enjoy special access to extra content.

Loog Academy App Screenshots

So drop by booth #5720 and ask away – and stay tuned, mobile phone in your hand, for the great big launch (it might be merely days away!) 🙂