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Loog Guitars at Summer NAMM 2015

Our second Summer NAMM was over way before we were ready for it to end – and boy was it amazing. Nashville’s Summer NAMM is supposed to be a smaller version of the Anaheim NAMM Show but well, you know how it usually goes for us: small is sometimes better 😉

Loog Guitars at Summer NAMM

We had a great time this year at the show and, we know we keep saying this, but we feel it was our best trade show experience so far: we closed some nice deals that will help us get Loog Guitars into more stores, more cities and more countries. We also met new friends, including some from Nashville’s songwriter scene who dropped by our booth to play for a while and left loving how the 3-string approach was making them rediscover guitar playing and songwriting. Read more

Johnny Marr Gets His Own Electric Loog Guitar

Oh wow, oh wow, oh wow – remember when a long, long time ago we actually met Alex Kapranos from Franz Ferdinand and gave him a Loog Guitar? Well, we found out Johnny Marr was in town and…

Johnny Marr and his Electric Loog Guitar

We just couldn’t resist! That’s Johnny holding his very own Electric Loog Guitar during his show in Montevideo. Turns out, Johnny is just the nicest guy ever – we talked about Montevideo, our mutual friend Andrew Loog Oldham, and the amazing work he does with Rock for Kids in Chicago. Such an honor to give him his own little Loog, which he even genuinely seemed to like a lot! Read more

A Century of Les Paul

Les Paul

Today would’ve been the 100th birthday of a world-class tinkerer, musician and inventor: Les Paul. And no, he’s not a guitar 😉

Les Paul was born Lester William Polsfuss in Waukesha, Wisconsin, on June 9, 1915 (that’s why he’s also called “The Wizard of Waukesha”). He liked building guitars and playing them – first as a country guitarist and, later, to follow his passion: jazz. But, most of all, he is the true inventor of rock and roll.

He did that by creating the Gibson Les Paul, a creation that many musicians -like Eric Clapton or Keith Richards- prefer. It took Les Paul eight years to convince Gibson to manufacture the iconic guitar that carries his name in the 1950s, which first carried the name of the “log guitar”. Today, a Gibson Les Paul from way back then will probably set you back around $10.000-$20.000.

(And yes, we know ‘log’ and ‘Loog’ are just one ‘o’ apart. It’s one of the things we love about our little 3-strings.)

Les once told the New York Times: “When you just get mixed up, when there’s too much going on, then it’s time to pick up your guitar”. That feeling is exactly why we love making music, why we love making guitars and why we work so hard, every day, to try and make more and more people start learning toward their one-way crush to playing guitar.

So long live the Wizard of Waukesha. Our dream wouldn’t even exist without you.

The Third Man Records Electric Loog Guitar

The time has finally come! We’re so, SO proud to finally announce that the Third Man Records Electric Loog Guitar is finally available at the TMR.com store!

Third Man Records Electric Loog Guitar - Yellow

Planned as a Record Store Day exclusive, these branded Electric Loog Guitars come in yellow-on-black and black-on-yellow, their unassembled parts tucked into a newly-designed box with cheat sheets for “We’re Going to Be Friends,” “Black Math,” and “Hip (Eponymous) Poor Boy”. The rest is just your regular Electric Loog magic – tweaked to convey the signature TMR black-and-yellow awesomeness.

You can also get exclusive accessories for your new TMR Electric Loog Guitar: there’s a nifty little backpack, a striped guitar strap made for little ones and a guitar stand.

Third Man Records Electric Loog Guitar - Bundle

We’re HUGE fans of Jack White and Third Man Records and have been for a very long, long time – so just imagine our excitement! To find out that people you look up to dig what you’re doing to the extent of offering it to THEIR fans… just wow. We’re feeling blessed and honored and terribly proud of our little guitar that could 🙂

So thanks for Third Man Records for this amazing experience – it’s definitely a Record Store Day we’ll remember forever!

Third Man Records Electric Loog Guitar - Black

Loog Guitars Back at Toy Fair NY!

You’ll never hear us complain about the weather, but boy was it cold this weekend in NYC! Luckily, we spent a huge part of our time indoors at the Toy Fair NY, our FOURTH so far and best yet. Yes, we know, every edition of every fair and show we go to is the best to date but we can’t help it if it’s true 😉

Toy Fair NY 2015

Highlights: we met awesome new friends at the Jacob K. Javits Convention Center and interesting new clients which you’ll probably hear about later this year. Here’s a pic we took with Taka, from our Japanese distributors Cast, for instance:

Rafael Atijas and Taka from Cast, Japan

We also met a few new Kickstarter backers, which is always nice – we love getting to know everyone who put so much faith on us!

Our booth at Toy Fair NY 2015

Our booth was tiny but we were quite proud of it, all stuffed with Electric Loogs. Dinamita joined us for the four days to play some tunes and jam with whoever stopped by to take a peek. We sort of provided the soundtrack for the show, if we may say so 🙂 Here are Dinamita and Laurence giving the harp Blues a go:

 

Toy Fair is ALWAYS a great opportunity for us to also check out what else is going on in the industry. And being huge kids-at-heart, we were fascinated with the plethora of cool, new and classic toys, all under one roof. There were Lego blocks, balls, giant plush bears, gadgets and gismos a-plenty, whosits and whatsits galore. Who could ask for more?

Loog Guitars at Toy Fair NY 2015

Loog Guitars’ Third NAMM Show Experience

Last week was our third and busiest NAMM Show to date! We had a blast getting to know so many people and jamming with all the folks who dropped by booth #4715.

Loog Guitars at NAMM 2015

The Anaheim Convention Center was brimming with energy from morning til night, the people were super nice and open to meeting everyone there and all the products and music we experienced were awesome. All in all, a pretty amazing experience. You can see all the pics we took right here.

Loog Guitars at NAMM 2015

We always like to land in NAMM with a few surprises up our sleeve and this year was no exception. Our booth featured two new Electric Loog Guitar models that everyone LOVED – it was exciting to see the reception.

See-through and all-wood Electric Loog Guitars

The see-through, acrylic Electric Loog Guitar was the quick fan favorite for its weird factor but the all-wood Electric Loog Guitar soon conquered everyone’s little rock ‘n’ roll hearts. See for yourself:

Loog Guitars at NAMM 2015

The best thing was how many people were open to play with us – we managed to capture a TON of clips on video, which we duly uploaded to our YouTube channel. Here’s one, for instance, of the Branaa family jamming with us:

 

Our friend Lucky Díaz also stopped by and couldn’t help but put the see-through Electric Loog Guitar to the test with Dinamita by his side:

 

And even better – SO many female guitarists taking the time to check the Loog out. Our favorite was Jean, from Toronto, who we met on the last day and was adamant about giving Dinamita a run for his money:

 

And these videos are just the tip of the iceberg. You can find ALL of them here.

Last but not least, thanks to everyone who dropped by our booth to say hi, share a few words and play a little while. You made NAMM 2015 completely worth it – we’re returning home with more stories, more music and more friends than ever!