More pictures & more progress

Hello folks,

Just a quick update to keep you in the loop: we had the labels and the manuals printed and they look great. Here are a few pictures:


We were not going to include any labels on the guitar, but every children’s product is required to have a tracking label both in the packaging and the product, so we made these little yellow round stickers that go inside the sound hole; we are quite happy with how they look:

We will ship every guitar with two manuals: a how-to play manual, and a how-to build manual. You can check a PDF version of both manuals in our website. In the printed version of the how-to play manual we included a nice little quote from Keith Richards. Here it goes:

So, that’s it for this week folks. As always, if you have any questions or doubts please let me know. In about 15 days most of you should be receiving your Loog Guitar! I hope you are as excited as I am.

Cheers and thanks again for all your support and patience!


Happy Birthday (Uncle) Leo!

Electric guitar innovator Leo Fender would have been 102 years old today. Here‘s a nice piece on the original uncle Leo (Seinfeld, anyone?) appeared in Wired. Enjoy!

Kickstarter in The New York times

Today The New York Times Magazine profiles that awesomeness that’s Kickstarter. Check it out here.

Kidzapalooza Giveaway

We are stoked to announce that Loog Guitars will be at Kidzapalooza in Chicago this weekend, giving away one Loog Guitar per day! Kidzapalooza (part of @Lollapalooza) is THE concert event of the summer for rock friendly families; a place for kids to get a temporary tatz, a punk rock hairdo and even learn a new riff on a Loog Guitar. This very weekend in Chicago. One Loog Guitar per day. See you there!

Getting there!

Hello friends!

We are still a few weeks away from shipping the guitars, but things are finally moving faster.

We recently received the pickguards (what we had until now were just a few 3D printed prototypes) and they look AMAZING in all five colors. Check them out:

We are now submitting the packaging and the labels to make sure all the information complies with what needs to be there: “small parts” warning, a notice that the product has passed all the required tests, the barcode, etc. (this is boring, but just to keep you all in the loop). We should have an OK on the labeling early next week and then yes we’ll be ready to go.

We’ll be shipping the guitars to the 23 different countries you guys are from, and we are working with two fulfillment centers to make this as smooth as possible. We still maintain the same dates as before: most of the orders before the end of August, except a few Loog II (the one that looks like an electric guitar) that will ship in September.

Next week I’ll give you a new update but, in the meantime, please let me know if you have any questions or comments.

Again: thanks a million for all your support and enormous patience. I really can’t wait for you all to have your Loog Guitar.



PS: I also wanted to share this: in a quite amusing turn of events, Loog Guitars was selected by Sprint for an ad campaign where they show how Sprint helps small businesses stay connected. It started running in the U.S. yesterday; you can check my acting skills here. 🙂

PPS: really, really getting there:


Beautiful Leica

If you like industrial design or simply appreciate awesomeness, check out this stunning video of how a Leica lens is made (via Co.Design)