Loog Guitars at Toy Fair 2016

Phew! We’re having such a great time chatting back and forth with you guys about our new #LoogAcademy app and the improved song book (shipping with the Loog starting in April!) that we almost forgot to tell you about the great time we had at the New York Toy Fair this year. Well, here it goes 😉

Loog Guitars at Toy Fair NY 2016

Booth #5719 was BURSTING with people and we’re not even kidding – many of those who dropped by hadn’t even heard about the Loog and were actually surprised by the guitars’ quality. But, most of all, people were so excited about getting to play a song on day one! We actually took some to the test, powered with the new song book and #LoogAcademy app – and boy did we get to witness some really giddy adults on their way out. Read more

Loog Guitars at NAMM 2016

Whew! Last weekend was CRAZY! First off, it was a different NAMM Show for us, not having our own booth and all. Still, this wasn’t a downgrade by any means: partnering with Hal Leonard meant that we were at the largest, best located booth in all of NAMM 2016 – and it showed.

Loog at NAMM 2016

We met SO many old and new friends, and loved the excitement we saw toward our new app and booklet (which even has songs from the Hal Leonard collection to play!). And, as usual, we also had our fan boy moments: me got to meet Dare Jones (Jack White’s drummer), Darryl Jones (Rolling Stones’ bass player), Doug Wimbish, Don Was (!!!), Bakithi Kumalo, Jimmy Vivino, Labamba and even the talented Paul Frank. And no, we refuse to apologize for the annoying selfies we took with every single one of them 😉 Read more

Loog Academy App Preview

Hey fellow Loog players! We’re reporting back from day two at this year’s NAMM Show with ANOTHER cool thing you can find at booth #5720 (which we’re sharing with Hal Leonard because songs in our new booklets!).

Apart from being able to pick up a Loog and take it for a spin, meet the founder of Loog Guitars, check out our new booklets and have a great time, you can also ask us to show you a preview of our coming-soon Loog Academy app – and we’ll gladly oblige 😉

Loog Academy App Screenshot Read more

New Loog Booklet with Songs!

We always try to bring cool things with us to The NAMM Show – and this year, we’ve got something you’ve been waiting for a long time: a brand new Loog Guitars instructional booklet with songs!

New Loog booklet

Yup, there’s a reason why Hal Leonard is sharing their NAMM booth with us (#5720, by the way, in case you want to drop by) – we recently partnered up with them for distribution AND to get some of their songs on our instructional Loog booklet and soon-to-come Loog Academy App. Read more

Loog NYC Tour Roundup

Loog NYC Tour

This December we had our first ever Loog NYC Tour, where Loog founder Rafael Atijas hit the road to visit some of New York’s nicest stores. Tim Kubart, awesome kids’ artist and music instructor whom you might recognize from our #LoogAcademy videos, also came along for the ride.

Tim Kubart at the Loog NYC Tour Read more

Want a Smart Kid? Give Them a Guitar

The following is a translated excerpt of a piece we found in El País, Spain’s #1 newspaper. You can find the entire piece in its original language right over here. It’s nothing exceptionally new and it reinforces much of what we already say in our Your Kids’ Brain on Music infographic – but it does throw new light on how powerful learning to play music can be, especially at a younger age than we assumed.

Want a Smart Kid? Give them a guitar

"Want a smart kid? Give them a guitar" -  

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