The Third Man Records Electric Loog Guitar

The time has finally come! We’re so, SO proud to finally announce that the Third Man Records Electric Loog Guitar is finally available at the TMR.com store!

Third Man Records Electric Loog Guitar - Yellow

Planned as a Record Store Day exclusive, these branded Electric Loog Guitars come in yellow-on-black and black-on-yellow, their unassembled parts tucked into a newly-designed box with cheat sheets for “We’re Going to Be Friends,” “Black Math,” and “Hip (Eponymous) Poor Boy”. The rest is just your regular Electric Loog magic – tweaked to convey the signature TMR black-and-yellow awesomeness.

You can also get exclusive accessories for your new TMR Electric Loog Guitar: there’s a nifty little backpack, a striped guitar strap made for little ones and a guitar stand.

Third Man Records Electric Loog Guitar - Bundle

We’re HUGE fans of Jack White and Third Man Records and have been for a very long, long time – so just imagine our excitement! To find out that people you look up to dig what you’re doing to the extent of offering it to THEIR fans… just wow. We’re feeling blessed and honored and terribly proud of our little guitar that could 🙂

So thanks for Third Man Records for this amazing experience – it’s definitely a Record Store Day we’ll remember forever!

Third Man Records Electric Loog Guitar - Black

Loog Guitars Back at Toy Fair NY!

You’ll never hear us complain about the weather, but boy was it cold this weekend in NYC! Luckily, we spent a huge part of our time indoors at the Toy Fair NY, our FOURTH so far and best yet. Yes, we know, every edition of every fair and show we go to is the best to date but we can’t help it if it’s true 😉

Toy Fair NY 2015

Highlights: we met awesome new friends at the Jacob K. Javits Convention Center and interesting new clients which you’ll probably hear about later this year. Here’s a pic we took with Taka, from our Japanese distributors Cast, for instance:

Rafael Atijas and Taka from Cast, Japan

We also met a few new Kickstarter backers, which is always nice – we love getting to know everyone who put so much faith on us!

Our booth at Toy Fair NY 2015

Our booth was tiny but we were quite proud of it, all stuffed with Electric Loogs. Dinamita joined us for the four days to play some tunes and jam with whoever stopped by to take a peek. We sort of provided the soundtrack for the show, if we may say so 🙂 Here are Dinamita and Laurence giving the harp Blues a go:

 

Toy Fair is ALWAYS a great opportunity for us to also check out what else is going on in the industry. And being huge kids-at-heart, we were fascinated with the plethora of cool, new and classic toys, all under one roof. There were Lego blocks, balls, giant plush bears, gadgets and gismos a-plenty, whosits and whatsits galore. Who could ask for more?

Loog Guitars at Toy Fair NY 2015

Loog Guitars’ Third NAMM Show Experience

Last week was our third and busiest NAMM Show to date! We had a blast getting to know so many people and jamming with all the folks who dropped by booth #4715.

Loog Guitars at NAMM 2015

The Anaheim Convention Center was brimming with energy from morning til night, the people were super nice and open to meeting everyone there and all the products and music we experienced were awesome. All in all, a pretty amazing experience. You can see all the pics we took right here.

Loog Guitars at NAMM 2015

We always like to land in NAMM with a few surprises up our sleeve and this year was no exception. Our booth featured two new Electric Loog Guitar models that everyone LOVED – it was exciting to see the reception.

See-through and all-wood Electric Loog Guitars

The see-through, acrylic Electric Loog Guitar was the quick fan favorite for its weird factor but the all-wood Electric Loog Guitar soon conquered everyone’s little rock ‘n’ roll hearts. See for yourself:

Loog Guitars at NAMM 2015

The best thing was how many people were open to play with us – we managed to capture a TON of clips on video, which we duly uploaded to our YouTube channel. Here’s one, for instance, of the Branaa family jamming with us:

 

Our friend Lucky Díaz also stopped by and couldn’t help but put the see-through Electric Loog Guitar to the test with Dinamita by his side:

 

And even better – SO many female guitarists taking the time to check the Loog out. Our favorite was Jean, from Toronto, who we met on the last day and was adamant about giving Dinamita a run for his money:

 

And these videos are just the tip of the iceberg. You can find ALL of them here.

Last but not least, thanks to everyone who dropped by our booth to say hi, share a few words and play a little while. You made NAMM 2015 completely worth it – we’re returning home with more stories, more music and more friends than ever!

Happy New Year from the Loog Guitars Team

Happy Loog Year

2014 was a year of learning and growth for Loog Guitars. After ending 2013 with the Electric Loog Guitar becoming 100% funded on Kickstarter, this year promised to be awesome. And it was – just not in the way we were expecting.

Life has the habit of proving you wrong every time you think you’ve got things completely figured out. We could just write about the good stuff but we’ve always preferred a more honest approach. This year, we faced a ton of surprises and challenges that came up at every corner, showing that Murphy’s Law is alive and well everywhere in the world. Loog Guitars is a young company, and with growth comes learning. Thankfully, after all the ups and downs of what we can only describe as a huge rollercoaster ride, we still managed to pull through. And that’s something we’ll definitely be celebrating this Wednesday and Thursday.

Yet that’s not all 2014 was about for us. Our visits to NAMM and Summer NAMM were the most fruitful to date. We launched new Loog-inspired accessories like our Loog backpacks and vintage straps. We got to visit Third Man Records -a huge dream of ours- and record a Loog track on their vintage recording booth. We got to sell guitars at the MoMA Store, an even greater milestone.

And, best of all, we got closer to the amazing community of Loog Guitar players spread around the world. We continued to see how young players at the New Music School in CT evolved thanks to our friend David Mills. We shared your frustration with delays, your happiness with every single delivery, your pride in showing off your guitar once you got to play. This year, we received more pictures and videos from Loog players than ever before. Each one of them made us unbelievably happy and humbled – happy that you’d share such a private moment with us and humbled that, despite twists and turns, you never stopped believing in us and gifted us with your patience.

In more ways than one, 2014 forced us to go back to square one. And to see so many people willing to walk with us through that journey was amazing. It made it less scary – and all worth it. We’re still working hard to get up to speed and -fingers crossed- we’re very, very close to that. Hopefully, 2015 will let us achieve everything we dreamed for 2014. And, channelling Barney Stinson, we hope it will be every bit as legendary as we imagine it.

So a huge thanks to all of you who’ve had our back this year and are still there to celebrate this New Year with us. We honestly, from the heart, couldn’t have made it without you.

Rock on into 2015 and have an awesome New Year!

Our very best wishes to you and your family,

The Loog Guitars Team

Your Pics of the Electric Loog Guitar

These last couple of weeks have been amazing – Electric Loog Guitars are being shipped, kids and adults are receiving them worldwide and, despite some problems, we’ve had the honor of being invited into our  fellow players’ homes to see exactly how kids react to the guitar. Thanks to all of you who’ve sent in pics, videos and kind words – they mean the world to us. Here’s a quick selection of some of them:  thanks and keep em coming!

Our Amazing Weekend at 2014 Summer NAMM

The Electric Loog Guitar at Summer NAMM

We just had the most amazing three days at Summer NAMM in Nashville this weekend, showcasing the final Electric Loog Guitar and getting increasingly giddy about them finally shipping out next Monday. (Yes! That’s ONE WEEK from today!) But among the many friends we met, old and new, something was quite awesome: lots of people had a chance to try out the Electric Loog Guitar and the feedback we got was GREAT!
The Electric Loog Guitar at Summer NAMM
Trying the Electric Loog Guitar at Summer NAMM

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