Loog Guitars at NAMM 2016

Whew! Last weekend was CRAZY! First off, it was a different NAMM Show for us, not having our own booth and all. Still, this wasn’t a downgrade by any means: partnering with Hal Leonard meant that we were at the largest, best located booth in all of NAMM 2016 – and it showed.

Loog at NAMM 2016

We met SO many old and new friends, and loved the excitement we saw toward our new app and booklet (which even has songs from the Hal Leonard collection to play!). And, as usual, we also had our fan boy moments: me got to meet Dare Jones (Jack White’s drummer), Darryl Jones (Rolling Stones’ bass player), Doug Wimbish, Don Was (!!!), Bakithi Kumalo, Jimmy Vivino, Labamba and even the talented Paul Frank. And no, we refuse to apologize for the annoying selfies we took with every single one of them 😉

Loog at NAMM 2016

Getting to know the folks at Hal Leonard was also super cool, as well as everyone who asked to try out the Loog and jam with us. All in all, a GREAT start for 2016 – so stay tuned for more news, more pics, more videos, more awesome stuff and, of course, our brand new Loog Academy app!

Loog at NAMM 2016

Loog Academy App Preview

Hey fellow Loog players! We’re reporting back from day two at this year’s NAMM Show with ANOTHER cool thing you can find at booth #5720 (which we’re sharing with Hal Leonard because songs in our new booklets!).

Apart from being able to pick up a Loog and take it for a spin, meet the founder of Loog Guitars, check out our new booklets and have a great time, you can also ask us to show you a preview of our coming-soon Loog Academy app – and we’ll gladly oblige 😉

Loog Academy App Screenshot

Yup, you heard that right. Our app is actually going live really soon, but we already have a fully functional version installed in our phones. So ask away! The new Loog Academy app will feature video lessons, of course, but also a tuner, a chord chart and even drummer to play along with you! The app will be available for everyone, but Loog players will enjoy special access to extra content.

Loog Academy App Screenshots

So drop by booth #5720 and ask away – and stay tuned, mobile phone in your hand, for the great big launch (it might be merely days away!) 🙂