Production / Shipping Update

Dear friends,

Apologies for the lack of updates these past weeks. First, the bad news: we will be missing the deadline once again, and we’ll be now delivering most of the guitars in August, and a few in September. My sincere apologies for this. The good news: we are finally done with the first batch of production, the guitars look and sound amazing, and they have passed all the laboratory testings and safety certifications mandatory for children’s products. We are still adjusting a few things about the packaging and the fulfillment process and that is why we are not yet ready to ship the guitars right away, but with production and testing over, believe us, we are now almost there.

There’s a lot of reasons why we are behind: production proved more difficult than expected, dramatic delays from some of our suppliers, last-minute design adjustments, but mostly my own inexperience, since these issues are normal and I should have taken them into account before committing to the previous deadlines.

Anyways, back to the good news: we are done with the first run of guitars that will cover all Loog I and Loog III orders. The Loog II (the one that looks like an electric guitar) was by far the most popular model, and because of this our first run will still leave behind a few Loog II backers. We should be able to deliver 80% of our Loog II orders in August and the rest in September.

I’m relieved that the production process is finally coming to an end and I’m very happy with how the guitars are coming out, but I’m also embarrassed to have missed the deadline again. I know that for some of you these new delivery dates will be disappointing and will not work because you’ll be missing a birthday or other reasons. Again, my sincere apologies for this. If this is your case and the new dates are unacceptable to you, for whatever reason, please write to me a direct message and we’ll try to work it out. To be clear: if you need to cancel your order, I won’t be happy (with myself), but I’ll refund you in a second. It’s your right and it was my mistake to promise a delivery date I could not commit to. Having said that, if you hang in there for a few more weeks I promise that soon you’ll be the proud owner of a beautiful Loog Guitar, historic first batch Kickstarter edition 🙂

In any case, thanks a million once again for your continued support, patience and good vibrations! Be sure that we are working day and night, taking every necessary step to make an amazing instrument you can be really proud of. Apart from the delays, things are going great: the guitars look and sound amazing and I’m sure you’ll love them when you get them in your hands.



ps: a few almost-finished (pre-varnish) Loog Guitars pics below

Production Update

Hello friends,

With only one more week until May is over, we are sorry to say that we will not be able to ship the guitars on our original deadline. I can’t really blame this delay on some unexpected production problem, it’s just that I was overly optimistic at first and did not count on all the steps necessary to bring these guitars to you. For instance, since the Loog Guitar is intended for children, there are quite a few laboratory tests we need to perform in order to comply with government standards. Also, because we want all parts to be interchangeable, we need to be extremely rigorous in the compatibility tests to make sure that every single guitar-neck fits on every single guitar-body. So these are the two major reasons why the Loog Guitars still need a little bit more time in the oven before they can be shipped to you. In any case, it was my mistake to have committed to May and I sincerely applogize for that.

As for a new shipping date, we think that late-June for the first 200 guitars and mid-July for the other half of the orders is a safer and more realistic goal. I know some of you wanted to give your Loog Guitar as a birthday present and it really breaks my heart to miss the deadline, but I hope you understand that we don’t want to deliver a sub-tested product and take any chances. If by any reason this is not acceptable to you, please send us a direct message (through the message tool on Kickstarter, not the comments, please) and we will look into each case and try to work it out.

Lastly, and because every bad news should be followed by good news, we do have a treat for you: we have decided that we will ship all guitars with all five pickguards so that you get all five colors. Hope you like this! Anyway, we will keep you posted on how things go and if you have any specific question or comment, please write to us and we will respond as soon as we can.

Thanks again for all your support and your patience.




Hello folks,

It’s been a while and I thought you would like to know that production has started and its going well. I attached a few pictures below where you can see the mold for the Loog I, II & III bodies, the CNC machine making the tailpieces, the necks and more.

In the next few weeks I will have a shipping-date estimate for the first run of guitars so stay tuned!

As always, please let us know if you have any questions.