Here’s What the Electric Loog Guitar Sounds Like

The Electric Loog GuitarBusy is an understatement if we’re describing the last couple of days here at Loog Headquarters. But what an amazing understatement it is! For starters, the Electric Loog Guitar Kickstarter project is slowly but steadily growing in funding and we’re getting more and more excited as every day goes by.

The good news just keeps piling up! Apart from everything that happened last week, the Electric Loog was featured on CrowdLifted yesterday and also made it as Kickstarter’s Project of the Day over the weekend – all in just 7 days! And this has all been thanks to you – we feel like we have no words to show how much we appreciate it. Thank you, you guys really rock at making some noise!

(Just a quick reminder: if you’ve been meaning to pledge but haven’t yet, you can do so on our Kickstarter page – the minimum pledge for the Electric Loog is just $1. Or, if you’d like to help us out, feel free to share that same link on your own social media accounts. Thanks!)

And speaking about noise, here’s something to give all those pictures we’re sharing a voice. As our Kickstarter video said, the Electric Loog is a small, tiny instrument with a huge, serious sound. But we’re not going to let you take our word for it – we’re going to show you in this blog post right here.

The Electric Loog Guitar - neck

Keep in mind that even in the SoundCloud tracks, there are no shenanigans going on: all sounds, loops, licks and riffs were played exclusively with an Electric Loog Guitar – this is the real deal.

Turn the volume up, sit back and start daydreaming about what the Electric Loog will finally sound like in your hands:

Electric Loog Guitar Blues

Electric Loog Guitar Clean Sound. from Loog Guitars on Vimeo.

Electric Loog Guitar Slide

Electric Loog Guitar Slide from Loog Guitars on Vimeo.

(A huge thanks to Dinamita Pereda who’s playing in these two videos – this guy seriously knows his guitar.)

And now for some SoundCloud goodies:

(Speaking about knowing his guitar – another huge thanks to Pablo Faragó, the genius behind the Electric Loog Land track.)

Introducing the Electric Loog Guitar

The Electric Loog GuitarYou might have heard on our Twitter, Facebook, tumblr or Instagram that we launched a Kickstarter campaign for the Electric Loog Guitar this week. It’s surreal to even write that sentence down considering all the work we put toward this launch (10 months and counting!) and we’re so excited it’s finally out in the open for the world to see!

The Electric Loog Guitar is just the electric version of our good old acoustic Loog Guitars. It’s got 3 strings, comes unassembled and ends up being a small, little instrument with a huge, serious sound. You can watch our Kickstarter video here:

The response has been so far overwhelming and we’re very thankful and humbled by all of you who have taken the time to not only help us out by backing the project on Kickstarter, but also by frequently sharing the Electric Loog Guitar project on your own social media accounts.

John Biggs from Techcrunch also wrote up an awesome piece on the Electric Loog, where he actually dares to compare the Electric Loog to when Bob Dylan went electric himself. Can you believe it? Best. Feature. Ever.

The Electric Loog also got chosen as one of Kickstarter’s Staff Picks and even got the approval from Chris Ballew from the Presidents of the United States of America (who makes music for kids now – how cool is that?).

It’s only been three days since we launched this and can already feel the love 🙂

We seriously need your help to be able to get to our $50,000 goal. The first way is to pledge $150 to get an Electric Loog Guitar yourself – this is actually an amazing discount price considering the Electric Loog will sell for $200.

But that’s not the only way! We accept pledges from $1 and up, so if you just want to see this project happen, everything helps. And hey, even if you can’t afford to help us with funding and still dig the project, you can give us a hand by spreading the word on your own social media accounts and telling everyone you know about it.

It’s going to be one long month but we’re off to a good start. We’re optimistic so far – but, yeah, it’s been only three days. Let the nerves begin!

New Logo, New Site, Free Shipping: So Much Loog News!

So much has happened in just a week that it’s hard to start writing this blog post – where do I even begin?! The good news is we’ve got lots of new stuff to share. The even better news is that next week will probably be plagued with even MORE stuff, so keep your eyes open!

Before I go on: we’re announcing something MAJOR on 10/23 (that’s next Wednesday). We’re already throwing out clues on Instagram and Twitter (you’ll probably figure out what it is by the end of the weekend) and also letting people know via email. If you’re interested in being the first to know, go to, scroll down to the end of the page and subscribe to our mailing list. We promise it’s really huge.

Backstage at Loog Guitars' Photo Shoot

Back to business: here’s a run-down of what we’ve been up to this week.

We’ve updated our logo to better represent what we’re all about. You’ve probably already noticed if you follow us around on Twitter, tumblr, Facebook and Instagram, but it’s nice to actually make a formal announcement. Here’s the new one:

Loog Logo

What do you think?

This is fairly obvious since you’re here already, but we migrated our entire site to the Shopify platform. We had been eyeing Shopify for some time now and felt this was the perfect opportunity to make the jump. And we’re so happy we did! It works perfectly on mobile phones now and our online store is now easier to use. Go ahead and give it a try 😉

Oh happy day! We’re finally able to offer free shipping and returns in the US, which we’ve been looking to do since… forever, basically. This means no extra fees between you and your Loog. And just in time for the Holiday season, imagine that!

You can now order a Loog, a strap, a pickguard set and a stand for just $199 instead of going through the hassle of picking accessories up one at a time – and at a discounted price! We noticed most people purchased the Loog and all of this stuff and thought it made sense to put them all together to simplify our shopping experience. Check them out!

Loog Guitar Value Packs

This might not seem like much but it’s pretty hard to get a direct URL at Amazon… and we got one this week! You can now go straight to and see everything we’ve got right there. Plus, prime customers can get free 2-day shipping, while people overseas can easily order a Loog and have it shipped by Amazon to their own home. How cool is that? We’re definitely not in Kansas anymore.

Phew! So that pretty much sums it up. We might be silent sometimes but we’re constantly working hard to improve everything surrounding the Loog brand, especially when it comes to our customer’s experience – both online and with the actual Loog itself. We hope we’re doing a good job 🙂

P.S: Seriously, our announcement next Wednesday is going to make you forget all about the new iPad. Scroll down to the footer on to subscribe to our mailing list or follow us on Instagram and Twitter for clues and pictures.

Experimenting With Your Loog Guitar Tuning

Let’s talk about guitar tunings! We promise it’s fun.

One of the great things about the Loog Guitar is that it only has three strings. Why is that great? As most of you know, it makes playing really easy but it also frees you up to experiment and try new things.

[Just a quick note for all of you out there: remember that we also offer a mini-headstock tuner at the Loog Store to help you tune your Loog, but any tuner will do!]

Enter how you tune your guitar. As you know, we have several tuning recommendations based on your expertise. First you should start with an Open A tuning, so just strumming the three strings would make a chord. Try it out: you just tune the guitar following A-E-A and fret the three strings in any position to get a full-sounding chord. Easy!

Open A tuning on Loog Guitar

In level 2, we tune the Loog guitar as the 5th, 4th and 3rd guitar strings of a “normal” guitar: A-D-G. This lets you play power chords, that are great for rock music and for punk songs. Here, you play the same chords than before but using two fingers as bars. The same finger position makes different chords as you move along the fretboard, teaching beginners to keep the correct distance between fingers while playing.

Level 2 tuning on Loog Guitar

Finally, in level 3 we suggest you tune your Loog as the first 3 strings of a guitar: G, B and E. This lets you play major chords (with your traditional D chord shape) and minor chords (with a D minor chord shape). With this tuning you can play literally any song that you throw at it! Except for those weird and strange Bossa Nova songs, of course 😉

Level 3 tuning on Loog Guitar

But that’s not even the tip of the iceberg! You can keep experimenting to try new ways in which to play the Loog and many of our fans have done it. Here are some suggestions you to try in your Loog guitar, on your own or with your kid.


Here’s something you can try: downtune your Loog half a step, or even a whole step. For instance, you can try changing the tuning from E-A-E to Eb-Ab-Eb. You will notice how your Loog will sound completely different: a bit “darker’. Less tension on the strings is just an added bonus that will make your Loog easier on the fingers to play. Liked the switch? Well, there’s more you can do.

You can even try to downtune a whole step – that would mean going from E-A-E to D-G-D. This is a favorite to unleash the inner metal head in you! With that tuning, the guitar will sound VERY dark. But be careful, because tuning the guitar so low will make the strings a bit flabby. Just try it out and see 🙂

Want more options? Try this: You can tune the guitar so it makes a major chord when played open. For example: E-A-C# will get you a major A chord in the open position, that you can move all over your fretboard. Fun! You can try different chords and finger positions and see what you come up with.

Rainy Day? Feeling the blues? Just listened to those battered old Delta Blues records? You’ve heard us tweet and post about how switching all major chords to minor chords in a song changes its sound to make a formerly ‘happy’ song ‘sad’. To hear this, try an Open minor tuning, like E-G-B. This will make everything you play in your Loog SAD, so try to keep it away from rainy Sundays.

Once you’ve tried all of those, experiment! Feel free to try odd and weird tunings. Not only is it loads of fun, you can also surprise yourself with every new twist.

Have any of you Loog enthusiasts tried out any another tunings? Tell us in the comments!

In tune with your mood

What Loog Guitar Should You Get?

Life is full of tough choices and we know choosing between the three Loog Guitars can be a bit overwhelming (right? Guys? Anyone?). Well, good news! We can help.

Instead of working, we spent all morning researching the different personality types that purchase each guitar and created a thoroughly scientific quiz to aid you in your tough decision. Or maybe we just invented the entire thing, but that’s for us to know and you to find out.

How? By taking the “What Loog Guitar Should You Get?” quiz below, of course! Maybe you’re a Loog I person pressured by society to get a Loog II. Or maybe you’re eyeing the Loog III but were meant to get a Loog I all along. Now you can know:

So what did you get? Let us know if you liked the quiz and we’ll make one for kids, also based on their personalities. We love to help out – even if it’s in the goofiest way possible 😉 Oh, and just to know which guitar is which:

Loog Guitars - The Loog I

Loog I

Loog Guitars - Loog II

Loog II

Loog Guitars - Loog III

Loog III

P.S.: Already got a Loog but it doesn’t match your personality? Not a problem: remember you can get just the body from our Loog Store. Don’t have a Loog? What are you waiting for?!

New Year, New Loog Guitar Giveaway

**UPDATE: Entries for the Loog Guitar Holiday Giveaway have already been closed, but feel free to continue sharing your favorite songs of 2012!**

Loog Guitar

These were some pretty sweet Holidays for us at Loog. Not only did we have the honor of making it into many kids’ Christmas lists, this New Year sealed the perfect ending to what was, by all means, a great year.

So instead of just waking up on January 2 and coming off the Holiday-induced sugar high like most adults, we’re going to keep on celebrating. And what better way to do so than with a Loog Guitar Giveaway?

Just like last year, one of you will get their own Loog delivered straight to their door – for free. And to keep it simple, all you have to do is comment on this post and tell us what was the best song of 2012. Any song. Any artist. And, again, no judging (at least publicly).

On Wednesday, January 9th, we’ll pick the winner at random and announce it on this blog. That’s an entire week to get a shot at winning what could very well be your first gift of 2013 – and the first of many surprises we have in store for you this year. May the sugar high be ever in your favor 😉