Introducing the New Loog Guitar Events

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We’ve been keeping busy this year in our own hometown with a crazy idea we had: Loog Guitar events. Or, in other words, why not offer concerts for kids and then show them how to rock out once the gig is over? Luckily, we found many similar-minded people who thought our idea wasn’t that crazy and let us test it out.

Granja de piratas with Loog Guitars

And boy was it fun! Kids were not only enjoying rock shows made for them, but also sticking around to learn to build and play the Loog Guitar. The more extroverted bunch even dared to hop on stage and try the Loog out! Others prefered one-on-one sessions at the end of the show, helped by band members and music teachers.

Todomusica teachers with a Loog Guitar

Of course, this wouldn’t have been possible without the most amazing kids’ band: Granja de Piratas. Musicians from the band took turns to put on some of the most entertaining rock shows for kids we’ve ever seen, playing the Loog on stage.

Loog Guitars at Groove Academy

It was a win-win situation for all. Music stores, clothing stores and music academies got to show their own products to eager potential clients. Music schools showed off their teachers’ expertise and booked a couple of lessons. We got to show off the little-guitar-that-could to music-minded parents. And kids got to have the time of their lives taking part in a real-life rock show put on just for them.

Granja de Piratas at Festivalito

After gaining some experience in the format, we decided to take part in the first festival for kids here in Montevideo. So we got together with Granja de Piratas and took their show to the first Festivalito ever. What started out as a show for just 10-20 kids and parents exploded into a full-fledged gig with hundreds of families stopping by to sing, dance and learn to play. Awesome!

Granja de Piratas at Festivalito

We’re looking forward to taking this format and playing with it in the US next year. So stay tuned for news! We might be playing in a city near you very, very soon 🙂

Loog Guitars Best in Show at Summer NAMM 2016

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Yup folks, the rumors are true! Our last leg of our never-ending musical tour called life led us back to Nashville for the 2016 Summer NAMM – and we came back Best in Show in the “Gotta Stock It” category!

Ever since we won the Best Tools for Schools award at the 2013 NAMM Show, we’ve been coveting the Best in Show prize – and 2016 was the year we finally made it. We had the privilege of sharing a stand with Hal Leonard, our exclusive US distributor, who was more than cool that we advertise our new distinction. They were also really cool with us jumping and down with joyful abandon, which was also greatly appreciated 😉

Loog Guitars Best in Show at Summer NAMM

All jokes and good news aside, Summer NAMM 2016 was yet another great show for us. Lots of new friends and reception towards the Loog Academy app and Educator’s Guide was heartwarming to say the least. Lots of people getting excited about what all of this means for kids (and kids-at-heart) who are just picking up their first guitar – and many more schools interested in how to combine Loog Guitars with their preferred method to teach music.

We also got to jam with a whole bunch of new people – and this time, we’ve got YouTube videos to prove it 😉

Last but not least, we checked out a teeny tiny minute to check out our favorite record store in Nashville – Third Man Records, where we found the TMR Loog Shrine and took seven thousand pictures to upload everywhere.

Loog Guitars at Third Man Records

All in all, another GREAT show! Oh, and did we mention that we were named Best in Show?! See all of you in January for a more frozen-y version of NAMM!

Loog Guitars Best in Show at Summer NAMM 2016